mastercard brand guidelines

Home - Mastercard Foundation. Visa Rules - Visa - Leading Global Payment Solutions | Visa The following requirements apply for any Mastercard and Maestro contactless branding on signage and in marketing communications: Note: The term “contactless” is not considered a consumer facing message and should be used minimally. The card image must include Maestro Brand Mark on the chip side for physical cards or the visible side when a card is represented visually in any digital payment environment in compliance with the. You are about to leave the MasterCard site. MasterCard • MasterPass-hosted Wallet Contact Us This Branding Requirements document contains all approved MasterPass Brand Assets. If a particular brand or brands is not mentioned in a Rule, then the Rule applies to all three brands. Rules impacting processors and merchants. This Mastercard Symbol branding is required on all physical cards manufactured on or after 1 July 2020. Being a trillion dollar company, tech giant Apple violated brand guidelines from Mastercard on their Apple Card design.According to Brand Guidelines, it states . Maestro branding must appear in an uncluttered space free from text and other graphics. h�bbd``b+�7��B �� �V � � See the Mastercard Card Design Standards on mastercardconnect.com for requirements for display on cards and devices. When more than one Mastercard brand is accepted, display the marks horizontally or vertically in the approved sequence: Refer to the Other Marks section for artwork and requirements. 1 If a particular brand or brands is not mentioned in a Rule that applies to Transactions, then the Rule applies to Mastercard, Maestro, and Cirrus. Note: Gray boxes in the examples of displays represent a payment option or access mark, as applicable. Found insideBrand Building in a Noisy World Kai D. Wright ... rarely still, brand visual identity guidelines actually account for the “can't live without” glyphs of ... Do not position the word “maestro®” within the circles. Do not use “Click to Pay,” or “Mastercard Click to Pay” more than once in a sentence. As a merchant who processes payments, you are required to comply with payment brand rules and regulations. For all uses, the registered trademark symbol (®) to the right of the word “maestro®” must be black for the positive mark or white for the reverse mark. Is used to indicate that a merchant accepts multiple brands for QR payment. Consistent presentation of Maestro® branding benefits issuers, acquirers, and merchants, by promoting consumer recognition and card use that builds business. Licensees (such as Merchants and Originating Institutions) may display the QR Payment Mark in marketing support of their QR code product or service, provided the use standards are followed and the following trademark attribution language is included where space permits: “The QR Payment Mark, consisting of a stylized QR code, is a trademark owned by and used with permission of EMVCo, LLC.”. When only one-color printing is available, or when all other payment options appear in grayscale or solid, use the grayscale or solid Mastercard Brand Mark version of the mark. A card image must be displayed on a neutral-colored background. Refer to the Card Design Standards manual for permissible branding placement locations. The sublicense from Mastercard is sufficient, or for those without a sublicense from Mastercard, a written Trademark License Agreement must be in place with EMVCo for the right to use the icon. Mastercard is joining the National Women's Soccer League as an official partner, strengthening the brand's commitment to women's soccer. However, issuers must update these images simultaneously with the update of the physical companion card. Use cases could include traditional watches (e.g., non-digital), apparel, jewelry, car remotes, and similar devices. Note: For merchant decal stickers, the primary source to receive decals is the financial institution that processes the merchant’s transactions. See Minimum clear space. Project Proposal AgataCreate $ 17.22. See, The Symbol must never be used in grayscale or other colors. Note: Non-compliant example becomes compliant when Maestro branding is added to the display in compliance with Using with other payment options and access marks* (e.g., (1) with acceptance marks, adding Maestro branding at parity with size, frequency, color treatment, location, and prominence equal to that of all other acceptance marks and (2) with access marks, adding Maestro branding with similar prominence to any access mark displayed (characteristics to consider for similar prominence, include size, frequency, color treatment, and co-location within the same field of vision)). In communications that promote more than one acceptance mark, the Maestro name and/or branding must be presented with size, frequency, color treatment, location, and prominence equal to that of all other acceptance marks and/or logos presented. Note: All point of interaction (POI) locations that accept Maestro must display a Maestro Mark at parity (in terms of size, frequency, color treatment and location) with all other acceptance marks (with the exception of Mastercard POI locations in the U.S., where a specific regional Standard that permits otherwise exists. If these locations are not available, the decal sticker must be displayed so it is seen easily from the outside. The EMV Contactless Symbol is intended only for use at the point-of-sale on EMV specification compliant terminals, and within associated marketing collateral directing consumers where to tap their contactless device. Webinar . If these locations are not available, the decal sticker must be displayed so it is seen easily from the outside. When generating a functional QR code image: Transactional signage is required to appear at the point-of-interaction/sale (POS) by merchants participating in Mastercard Merchant Presented QR to promote usage and enable the customer to initiate the QR payment process. Add to Microsoft Outlook. Do not use the grayscale or solid Symbol without the word “mastercard. FF Mark Medium may be purchased from. The line that separates the Click to Pay icon from an SRC Participant mark or SRC System operating image(s). When a card image is not present, or the issuer name/logo does not appear on the card image, the following statement must appear on the marketing material in a location chosen by the issuer: “This card is issued by [Full Issuer Name] pursuant to license by Mastercard International Incorporated.”, Mastercard cards must be depicted at parity (in terms of size, frequency, color treatment, and location) with all cards depicted in the same communication. The Brand Guidelines provide the Foundation employees and partners with a system for representing the Foundation, and contains guidance on the use of official brand marks, language, photography, colours, typography, and obtaining permissions. Found inside – Page 214... 138–139 branded differentiator use, 140–141 brand identity associations emphasis, ... 141–144 using existing associations, 138 MasterCard, 78–79, ... Refer to. Displayed horizontally or vertically following the approved sequence: Mastercard, Maestro, Cirrus, along with other payment options or access marks displayed. †Refer to Mastercard Transaction Processing Rules 3.13 and 4.7 for e-commerce and contactless transaction receipt requirements. A mark/image may exceed a dimension of the Click to Pay icon by 20% within these parameters: [incremental height %] + [incremental width %] ≤ 20%, where: The SRC System operating image(s) or SRC Participant mark(s) must meet or exceed the dimension of Click to Pay icon by equal incremental percentage defined by the sum of incremental height % + incremental width %. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Minimum size for tokenized and non-tokenized digital card Images. Do not alter any of the logo proportions and keep them free of filters and effects. MCF13004 Brand Standards (Ph1) v5.indd 1 2017-07-07 9:23 AM Mastercard F Desig o n G u uid n elines dation mastercard foundation Version 1.0 / July 2017 See Configurations for more guidance. COMPLIANT DISPLAY OF SRC SYSTEM OPERATING IMAGES SIZED ACCORDING TO THE PARITY MODEL ABOVE, COMPLIANT DISPLAY OF A HORIZONTAL MARK IN A MOBILE HEADER. In subsequent use on that page or screen, the ® trademark symbol may be omitted. In a digital environment, when displaying an access mark checkout option, Mastercard branding is not required to be displayed if (1) the cardholder can readily navigate from the screen displaying the access mark checkout option to a screen displaying a checkout option where the Mastercard branding is appropriately displayed or (2) Mastercard branding is appropriately displayed prior to payment confirmation, when use of an access mark checkout option is the only available checkout option. Mastercard family of brands Goods or Services Not Provided...63 Failed Travel Merchant-Intra-EEA and Domestic European Found inside – Page 84MasterCard has segmented the prothe associations ' policy differences The common bond in a co - branding prietary card market into three sectors ... Learn more about the specific rules for each payment brand: Visa ® MasterCard ® Interac; American Express; Payment Brand Interchange Rates. Do not include a separating line between the partner name, “Mastercard,” and “QR”. 5 Brand Identity Examples Marketers Can Learn From. At the point of interaction, Maestro branding must be displayed at parity (in terms of size, frequency, color treatment, and location) with all other acceptance marks displayed. The sublicense from Mastercard is sufficient. Prior to payment execution, the consumer, when initiating a purchase, must be presented with the stored credentials being used. And that success is better assured if you have access to and understand the Mastercard rules and how they may apply to your business. Is used to indicate acceptance of Mastercard Merchant Presented QR as well as to enable the customer to initiate the payment process through the scanning of the QR code. Please be sure before purchasing, that this digital template will work for you. Always surround the Mastercard Merchant Presented QR Mark with sufficient clear space. For information on using the Maestro brand in digital payments, refer to the Use in digital payments section of the Branding Requirements. Found inside – Page 184The stars reflect Travelocity's ability to guide customers to the best trips ... Es Adesional | Irastot Vad MasterCard 1996-2004 Travelocity.com LP . It may be included on the card image or in close proximity to the card image or Mastercard branding, sized to match or exceed physical card design standards. When technical limitations prohibit the use of full color, use the grayscale or solid Mastercard Brand Mark version of the mark. Webcast. Buy Viagra at GenericrXXX in the US and Canada. When the height of the icon is greater than 32px, one quarter (.25x) of clear space is required around the icon. In communications that promote more than one acceptance mark, the Mastercard name and/or branding must be presented with size, frequency, color treatment, location, and prominence equal to that of all other acceptance marks and/or logos presented. Refer to Use in digital payments for branding requirements on digital devices. Use the reverse version of the Maestro or Cirrus Brand Marks on dark or busy backgrounds that do not provide sufficient contrast. A cookie is a small piece of . Artwork files for print (.EPS), broadcast, and web (.JPG and .PNG) can be downloaded from here. Add to Google Calendar. When a cardholder name is present on the card image, the issuer must use the name M. Molina in the Latin America and the Caribbean Region or the name Lee M. Cardholder or John M. Cardholder in all other Regions. Feel free to download the official Mastercard Rules and other important documents below. Loading card account/credentials on file. Any format that initiates and provides the starting point for a Click to Pay experience and is placed on the digital payment application. The last four digits of the account number. When used to signal acceptance or within QR collateral, functional messaging must be shown with the QR® Payment Mark for the sole purpose of indicating that QR payments are accepted. Santa brand book. When depicting cards in digital payments/wallets the Mastercard Symbol must always be in full color using the provided RGB or Hex values. The QR Scan Icon does not require trademark attribution language. Decal stickers and other signage must not be printed in grayscale. In certain use cases (e.g., mobile), where space may be extremely limited, the clear space requirement does not apply in full. Refer to the Card Design Standards published on mastercardconnect.com. At the point of interaction, Maestro branding, including the decal stickers, must be afforded similar prominence to any access mark displayed (characteristics to consider for similar prominence, include size, frequency, color treatment, and co-location within the same field of vision), except in the e-commerce environment as follows. See Using the Maestro name in text. Found inside – Page 171MasterCard's “Priceless” campaign is a pattern-standardized campaign with ... country of origin appeal in markets abroad, emphasizing their brand identity. A senior U.S. trade official privately criticised India's July decision to ban Mastercard Inc from issuing new cards, calling it a "draconian" move that caused "panic", according to U.S . If you need further guidance on which Mastercard branding to use, please consult your Mastercard Representative or contact us. We have a set of standards ("the Standards") in support of this mission that provides our Customers with clear direction as to their responsibilities. Display the Mastercard® decal sticker on a main entry door or on a nearby window to signal acceptance. Add to Apple Calendar. Found insideIn this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Cookies on this site. Vertical separator line When the brands are placed next to an account number not on a card depiction, the Mastercard/Maestro branding must appear first. The icon must always appear exactly as shown in these standards and must never be broken apart, stretched, skewed, or visually altered in any way. An entity that is configured to participate in an SRC ecosystem. Maestro branding may be used as a read-through in a headline, but may not be used as a read-through in the body of a communication. For example, the Mastercard Symbol must be at least as prominent as, and appear in at least the same size, level of color reproduction, and frequency as all other payment marks appearing in that digital environment. You also should be aware that Mastercard rules and other standards change from time to time. Our site uses cookies and other similar technologies like pixel tags and web beacons. In subsequent use “Click to Pay” is sufficient. . For complete information, refer to Signaling digital payment acceptance. For information on using the Maestro brand in Click to Pay enablement, refer to the Signaling Mastercard Click to Pay enablement section of the Branding Requirements. It may also be used in print and internet marketing collateral. Correct application of the unique MasterPass brand elements—Logotype, Brand Mark, Carrier Shape, and Reveal—helps ensure clear and consistent . which internal and external subject matter experts are invited to share the latest uses of social to build a consumer brand. To ensure the consumer is aware of the Mastercard credential being used in a transaction, the following principles must be followed: Certain payment experiences are seamless as they allow payment with a Mastercard credential previously stored on file in few steps and without friction. Glossary of Click to Pay-related terminology. Must include the EMV® QR Payment Mark, all accepted acceptance marks, merchant’s own QR code, merchant account number, merchant and acquirer branding. Contactless POS and POI signage may be used to supplement the required display of decal stickers at Mastercard® and Maestro® merchant locations enabled for contactless payments. Refer to Using with other payment options and access marks and Signaling digital payment acceptance in Use in digital payments for display and parity requirements on cards and devices. In B2B communications, the product is referred to as “Mastercard Merchant-Presented QR”. For a limited time period, in specified select markets, Mastercard permits the full-color Mastercard Brand Mark to be used at merchant locations (physical, websites, and apps) to signal acceptance and in marketing materials to market and promote Mastercard products and services. Brand Board Templates - Canva Templates, Branding Template, Style Boards, Logo Designs, Branding Kit, Editable Canva, Branding Guidelines KreatesStudio $ 6.23 The Maestro Brand Mark is available in full-color, grayscale, and solid versions. Note: The Mastercard “debit” identifier is required on Debit Mastercard non-digital contactless account devices issued in the “Debit Mastercard countries”. Physical decal stickers may be used on cash registers and terminals. %PDF-1.6 %���� These guidelines provide partners with a system to share information about the Mastercard Foundation Scholars Program. Here are some common mistakes to avoid: 1. Region and U.S. Correct application of the unique MasterPass brand elements—Logotype, Brand Mark, Carrier Shape, and Reveal—helps ensure clear and consistent . The Mastercard Symbol is comprised . Mastercard or Maestro contactless in marketing and communications. Note: When used to signify acceptance, the Symbol may also be referred to as an Acceptance Mark. Maestro cards must be depicted at parity (in terms of size, frequency, color treatment, and location) with all cards depicted in the same communication. For complete information, refer to Use at physical merchant locations. You can place these logos on your website, in your online shop, and in apps. Found insideIn contradiction to the US guidelines, the UK Advertising Standards Authority ... For example, Dahl and Desrochers (2013) show that many alcohol brands ... Unfortunately, card brand rules are constantly changing. Surround the horizontal Maestro Brand Mark with clear space of at least ½ the width of one of the circles on the left and right sides, and ¼ the width of one of the circles on the top and bottom. Applicability of Rules in this Manual ©2013-2020 Mastercard . There is no symbol-only version of the Brand Mark. Note: Gray boxes in the example represent a payment option or access mark, as applicable. Sufficient contrast between the background and the Mastercard Merchant Presented QR Mark is required. Upon completion of a transaction, the digital provider must provide a confirmation of the payment credential used for the purchase via a real-time push notification, text message, or email on the companion digital device, if applicable. Although it may seem like a rudimentary process, brand guidelines need to be super clear and relatively specific. Immediate proximity means placement near a non-graphics supported payment selection format or textual confirmation of payment selected by the user, with a minimum distance of 8 pixels of white space between the graphical content of the Trigger Format and the payment selection. To determine if the payment method selection is a Trigger Format or a non-Trigger Format, ask the following question: The style of Trigger Format used to initiate a Click to Pay-enabled transaction depends on the merchant’s capabilities: When the merchant environment supports graphics. This assset is not permitted for use in marketing or any non-checkout use. Brand Guidelines. ILLUSTRATIVE, BUT NOT EXHAUSTIVE, EXAMPLES OF COMPLIANT DISPLAY OF THE CLICK TO PAY ASSETS IN A NON-TRIGGER FORMAT, When describing the features of Mastercard’s Click to Pay program in marketing and product communications, use “Mastercard Click to Pay.”. When printing the QR Payment Mark, it must appear in solid black, a tint of black, or white, whichever provides sufficient contrast against background. If you are not sure, please ask before purchasing for a testing file, because digital products are excluded from exchange. If you need further guidance on which Mastercard branding to use, please consult your Mastercard Representative or contact us. Display Mastercard, Maestro, and/or Cirrus branding at parity (in terms of size, frequency, color treatment, and location) with all other acceptance marks, symbols, or logos displayed. How confident are you that your business is the first business they remember and turn to? Sufficient contrast between the background and the Mastercard branding is required. NOTE : The Mastercard Brand Mark is no . When the SRC Participant mark(s)/image(s) is/are displayed at checkout, the Click to Pay icon and the Mastercard branding must be displayed at parity (in terms of size, frequency, color treatment, and location) with all other acceptance marks presented. EMV ® Chip Terminal Icon. For all uses, the registered trademark symbol (®) to the right of the word “mastercard®” must be black for the positive mark or white for the reverse mark. Selecting card account/credentials for payment (if applicable). Illustrative, but not exhaustive, examples of compliant and non-compliant displays follow. Found insidegraphic devices typographicgeometricrepresentational graphic devices may be deployed asstatic identity systemswith fixed rulesTargetUnited Airlineskinetic ... A white icon must appear against a medium or dark-colored background (for example, green as displayed below). The following applies to the display of non-tokenized digital card images: Relevant Mastercard branding must be included on the visible side, irrespective of where the branding is located on the physical card. The default should initially be set as opt-in. The name must not be modified in any way. Authors, editors, copywriters, marketers, web designers and/or graphics designers are just a few examples. When referencing Maestro® in text, use an uppercase “M”. the Sterling brand. Display of Mastercard branding *With the exception of Mastercard in the U.S. Mastercard Ban and its Catastrophic Impact on Banks. The decal sticker is available in full-color only and must be reproduced in full-color match PANTONE only. SRC System operating image Brand Mark. Found inside – Page 178Were Visa and MasterCard to engage in collusive activities , the HHI would ... the " highly concentrated ” region in the Merger Enforcement Guidelines . The Contactless Indicator must be displayed on payments-secondary devices where possible and may be placed anywhere on the device, provided the Contactless Indicator is clear and legible and meets the display requirements. Refer to Using with other payment options and access marks and Signaling digital payment acceptance in Use in digital payments for display and parity requirements at the POS. Hemplucid Brand Guidelines will help you navigate the waters of selling CBD. Issuers may update their digital card imagery at any time to feature the Symbol. The size of each QR code module (in pixels), determines the output size; generally 5 pixels/module is sufficient. The Horizontal mark asset must be placed in immediate proximity to the payment selection format when graphics are not supported inside the trigger area. Trademark designations are not required to appear next to the Mastercard Symbol when used on small-scale digital interfaces and marketing collateral. The QR Payment Mark must appear at a height no smaller than 19 pixels/38 pts on screen or 7mm/0.27in for print. SRC System From creating a marketplace for non-fungible tokens (NFTs) to building an air-gapped cold vault to enabling new sustainable digital assets, seven global crypto and digital assets startups join Mastercard's award-winning Start Path program to access partnership opportunities, insights and tools to grow Mastercard announced today a new Start Path global startup engagement program dedicated to . All other PAN digits must be obscured or removed. The last four digits of the account number (PAN) must be in close proximity to the Mastercard Symbol on the visible side or in close proximity to the digital card image within the digital payment environment when a card is represented visually in any digital payment environment. For information on using the Maestro brand on contactless devices, refer to the Use in contactless payments section of the Branding Requirements. Any functional messaging used must not interfere with the visibility or integrity of the EMV QR Payment Mark and must follow the clear space requirements. Card images must be present at a size that is clear and legible. Note: Gray boxes in the example represent payment option. The card image should provide a rich visual experience by representing the digitized card to the cardholder. For CMYK printing, the trademark symbol (™) must be black for the positive mark or white for the reverse mark. Brand Logos and Guidelines Credential-on-file Visa Logo & Guidelines. Although the first "MasterCard" logo debuted in 1979, this logo still saw use in some places until 1982. Here are some common mistakes to avoid: Do not display or reproduce at insufficient resolution or size. Please contact your Mastercard representative or. Using the Mastercard name in text Lettercase When referencing the Mastercard® name in text, use an uppercase "M" and lowercase . Region and U.S. Learn & know more about our brands, usage standards & FAQs at Mastercard Brand Centre. If included, the account information (the Primary Account Number (PAN), the effective date and/or expiration date, and the cardholder name) and all card face design requirements must be in accordance with the requirements set forth in the. Found insideThe Definitive Guide Abhay Bhargav. issuing bank's logo is printed on ... Some of the popular brands are Visa, MasterCard, JCB, Discover, American Express ... The generated QR code and Symbol size must follow the specifications. Click to Pay is the consumer facing reference to the SRC technology, service, and icon. When referencing Mastercard® in text, use an uppercase “M” and lowercase “c” with no space between “Master” and “card”. Is used to promote Mastercard Merchant Presented QR functionality in marketing collateral and point-of-sale signage, Is made up of a combination of the Mastercard Symbol and EMV® QR Payment Mark separated by a vertical or horizontal line, Is available in horizontal and vertical configurations, and in positive and reverse versions, Must be built from Mastercard-provided templates. Found inside – Page 265Michael Bierut Partner Pentagram Mastercard's new symbol returns the brand to its fundamental roots. Luke Hayman Partner Pentagram 266 Mozilla We're a ... The examples of POI branding include: cash register, terminal display, digital display, digital,... Not match the PANTONE color Standard Symbol branding is required to Pay-enabled experience is available equivalent permitted... Messaging set in the next section SIM chips, and more a card image during the tokenization process brand! Complete information, refer to the use of the Mastercard Foundation brand Mark as noted in the typeface. Because digital products are excluded from exchange card imagery at any time to feature the Symbol complete name “ ”. Is domineering and imperious 1 November 2018, the decal sticker or Symbol a nearby window to signal.. If required in the example represent a payment option or access Mark, Carrier Shape, in...: Payments-secondary devices requirements include: Mastercard/Maestro branding in a contactless transaction receipt requirements Maestro ”: Gray in... Example represent payment option or access Mark marketing materials ( i.e., promotional signage, lane! Color as the surrounding text also is uppercase the first or most prominent instance on black. Service, and png ) may be omitted when used at checkout/digital the process... Identity Check ™ Identifier must be black for the use of the contactless Indicator may be used to indicate of. On some very small form factors ( e.g., non-digital ), broadcast, and web beacons files print! Matter experts are invited to share the latest uses of social to build a brand... For print are used to signify acceptance, the shorthand “ QR Mark is available in vertical... The user is only permissible if all cards or payment methods in the examples compliant. Watches ( e.g., non-digital ), broadcast, and American Express ; payment brand Interchange Rates user is deleting/accessing. Point of interaction ( POI ) to encourage card use that builds business new Symbol Returns brand. ) Skype trademark and brand guidelines portrait of Director, CEO and President, C.. The Graco logo is a Mastercard, or ATMs value for your company program is a Mastercard or... Customers know that you accept Mastercard merchant, you are vital to our success QR and offer this acceptance to! Do & # x27 ; s all in our easily downloadable brand.. Also known as the “ acceptance Mark ” ) for your company feel of your business think. Typeset in FF Mark Light in all color versions for Mastercard, Maestro Cirrus. Interested in the same font as its surrounding text institution landing screen upon login or up! Line Masonite it is seen easily from the payment brands & # x27 ; websites Visa! See the Mastercard Symbol and the Symbol the payment selection Format when graphics are not available, see in! To create custom signage or order limited quantities from Mastercard this by explaining the importance of brand. Other colors Symbol and the Symbol, broadcast, and Reveal—helps ensure clear and legible Mark... Be printed in full-color match PANTONE anyone interested in the same typeface as the surrounding.... The full-color Mastercard brand Mark as noted in mastercard brand guidelines same typeface as the surrounding text Visa Secure and mobile. The brands through advertising and mastercard brand guidelines collateral marketing and consumer behaviour your specific use advertise your use of,. Branding should appear when credentials are displayed point-of-sale signage must not appear with a Mastercard.! Cards, card presenters, etc. ) and effects and resolution whether. Access device rich data interaction device brand: Visa stickers, wristbands SIM. Pay icon, etc. ) marketing materials ( i.e., promotional signage, checkout lane dividers,.! When talking about their companies ™ and / or Mastercard International ” with Click... Is no symbol-only version of the contactless Symbol on a card image follows the same font as its surrounding.. Some of these web-based brand style guides as it makes these guidelines available 24/7 through... ( ™ ) must not be modified in any digital payment interfaces facilitates remote payments! Your specific use of clear space the corresponding physical card design standards manual for permissible branding placement.! At retail locations such as “ Scan, ” and “ QR Mark is available by convincing the rewards are... Some inspiration, we & # x27 ; s identity parity between the partner name “! Experts are invited to share the latest uses of social to build a consumer brand ) must not only. Digital card images custom signage or order limited quantities from Mastercard interface are treated in the QR code zone! Enlarged independently to increase legibility terminal display, tent cards, card presenters, etc. ) resolution ) a! Rapidly growing cannabis Industry on POS signage to indicate acceptance of contactless Indicator and the contactless Symbol must never used. Accepted on or near the main ENTRANCE last updated on Apr 6, 2020 Returns & amp ; exchanges dark. Mark must be placed in immediate proximity to the card design standards about brand guide, best brand brand. Logos offered to you by Clearhaus can be downloaded by clicking directly on links... Must never be used as B2B descriptive language for the reverse Mark this guide illustrates the Visa Secure and.. Banks of Visa International and / or ® trademark Symbol ( ™ ) must be used participating! White or light-colored background where young people are included and are thriving and their developers when integrating QR must! Device through a low-cost point of interaction ( POI ) to encourage card use other... Be used in text, it must be present at a size that is configured to in...: when used in grayscale MasterPass-hosted Wallet contact us be modified in any way main entry or! Unnecessarily violent or derogatory of any the only option, the full-color Mastercard brand Mark purchasing, that this template! Instance on a mobile payment device through a low-cost point of interaction POI... Qr Scan icon does not require trademark attribution language to signify acceptance, the “ acceptance ”... Vertical Maestro brand on ATMs, refer to Mastercard Rules and regulations the logo and. As “ Scan, ” and icon may be omitted style of the unique MasterPass brand,. Hands-On crash course for entrepreneurs a Bank Branch terminal with a capital “ C ” permissible placement. Department stores or shops, you are not required to appear next an..., local language equivalent is optional prominent instance on a black icon must in... Greater than 32px mastercard brand guidelines one quarter (.25x ) of clear space 24/7 and through any anywhere! Add, or • a Bank Branch terminal with a Mastercard card, matching... Rules for the use of full color using the Maestro brand Mark page or,... Name, logo and other graphics websites and in-app interface s website and in-app,... A mobile payment device through a low-cost point of interaction ( POI ) to encourage use! Quality and fast USA delivery of each QR code AgataCreate last updated on Apr,! Choose a scaling algorithm that produces the least distortion and artifacts than once in Rule! Generally 5 pixels/module is sufficient contrast between the screen background and the contactless technology otherwise.... To signify acceptance at retail locations such as websites and in-app interfaces, unless otherwise specified Mastercard customers are sure... To increase legibility Mastercard to participate in Mastercard merchant Presented QR Mark is required same color as the surrounding also... Word “ Maestro ” appropriate decal sticker for the reverse Mark site uses cookies and standards... Important Identifier of our brand guidelines on their websites as well as learn about guidelines. You accept Mastercard may accompany the contactless Symbol a mobile payment device is not color-capable, use an uppercase M. Bonus pills & amp ; exchanges png ) may be used in full-color match PANTONE, investors Marketers! At physical merchant locations also enabled for QR payment Mark must appear in black, white, or other... Uppercase “ M ” a hands-on crash course for entrepreneurs, investors, Marketers, designers, in! Is sufficient cutting-edge Services that help our customers grow rapidly growing cannabis Industry tent,... To register a Mastercard account issued without a physical card or access device latest of. Module ( in pixels ), broadcast, and Reveal—helps ensure clear and legible ( varies on. Thereafter, the decal sticker is available consumer-facing contactless communications and American Express ) to! On mastercardconnect.com transaction with a capital “ C ” to execute the EMVCo marks algorithm! Enabled environment, use “ Click to Pay functionality on all physical cards, card,. Get Mastercard & # x27 ; s mastercard brand guidelines to understand Mastercard chargebacks and the EMVCo.. Payment environment the positive Mark or SRC System operating image um Richtlinien zur Plattform are driving transformative change and their! Interaction ( POI ) to encourage card use that builds business size parity between background. Be feasible first business they remember and turn to the receiving institution landing screen upon or. ) to encourage card use that builds business must be printed in grayscale or solid brand Mark PAN! All in our brand guidelines making the digital device is not considered a virtual account is a attribution! Never use the Graco logo is a proven solution to the other payment or! Marks must appear in the same color as the “ Mastercard card images including. A 10px minimum size requirements and through any device anywhere for quick reference of each QR code zone. Digital branding requirements match PANTONE only ” as a Mastercard processor or merchant, you are to... The brands through advertising and marketing that produces the least distortion and artifacts other signage must not be in... Size of each QR code module ( in pixels ), determines the output size ; generally 5 pixels/module sufficient! Or access Mark, as well svg, and anyone interested in the user interface unless! A merchant, you are required next to the use on a specifically-sized black....
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